FieldAXIS ILP is loyalty for the people who influence what gets bought — carpenters, painters, contractors — tied to dealers and, when you use FieldAXIS ONE, to the same field picture your sales team already works in.
Marketing announces points on packs. Dealers hear about it. Carpenters ask how to register. Someone at HQ tracks enrolments in a sheet; the branch manager finds out who is active only when a dealer complains that “your competitor’s scheme is easier.”
With ILP, enrolment and earning are on the record — scans or codes, points, redemptions — so you can see whether the scheme is moving at dealers you care about, not only in a national total.
A salesman walks into a shop where your plywood should be specified. The dealer mentions a regular carpenter. If that influencer is enrolled but quiet, the visit is a natural moment to ask why — not a separate loyalty audit weeks later. That is how distribution loyalty actually works: at the counter, with people, not only in a portal.
| Before | With FieldAXIS ILP |
|---|---|
| Loyalty in a silo | Tied to dealers the field already visits |
| “Is the scheme working?” | Activity by dealer and region on one screen |
| Inactive influencers invisible | Prompts on route before momentum is lost |
Works alongside FieldAXIS ONE when you want one picture of dealers, orders, and loyalty.